What place do Job Posting Sites take currently?

There are scores of job sites on the web, the top job boards and job search portals have embedded search tools that are quick and easy to use and allow the user to search for appropriate job openings based on the type of job they’re looking for, preferred location, current experience levels and other criteria. 

As a recruiter, your job isn’t just limited to finding qualified candidates to fill your company’s new roles. You also have to promote these roles and convince the best applicants to join your company. In other words, you’re not just a recruiter -- you’re also a marketer and a salesperson.

Recruiters can be considered a marketer of their employer’s mission and culture, and in the position of marketing, need to think like a content strategist, especially during this wildly booming digital age. This job involves posting content on social media and search engines to attract the best-fit customers for your company along with posting compelling ads (listings) on various job boards to attract the most competent candidates to apply for open roles in the company.

As a recruiter, using those free job posting sites means it will assist in spending your time and recruiting budget wisely, especially those job sites that offer a longer duration for ads – with very less or no limit (like the portal that feeds the job search portal Hullo Jobs offers for the current period)

Top three job boards include Glassdoor, LinkedIn and Indeed.

As a social media site for the corporate world, LinkedIn offers the facility to search for candidates with their advanced filtering options and contacting interested applicants via InMail. When the recruiter uses LinkedIn Jobs, they gain access to a “candidate recommendations feed” and a candidate management dashboard, from where it is possible to track the candidates from application to hire.

One of the latest upcoming job boards has been Indeed.com. Their USP to attract qualified candidates is by offering to customize your company page to showcase your culture and listing ads in the paid and sponsored section, which has shown receives up to five times more clicks than normal job postings. In order to directly reach out to job seekers first, one can search through 120 million-plus resumes in their resume database.

Glassdoor: As one of the most popular job boards in the corporate and other space, Glassdoor has reported over 62 million job seekers, monthly visitors, with access to one of the largest and most diverse pools of applicants globally.

Glassdoor is usually one of the preferred resources for people to find jobs, it claims the highest quantity and quality of applicants from the platform, which helps recruiters hire more qualified candidates faster. 

How can recruitment agencies improve performance?

As a recruiter, there are several ways you can improve the brand image of your organisation, for the better performance of the team and the company as a whole. These are some points that may help improve your performance in individual and organisational capacities.

1. Embrace emerging media – Using LinkedIn, WhatsApp and Facebook posts, more candidates can be drawn to the online job portal, by creating more presence on different kinds of social media. The current climate has wholly adopted alternative forms of communication; even Twitter and Instagram have an easy reach to thousands of people across the board, making it easy to find the right talent, and the right job.

2.      Strengthening employer brand: A company is known by its brand image, which is a carefully curated image that is maintained by utilizing and wielding the power of a meticulously created social presence, mainly relying on good reviews on Google, employee resources sites and other key social media.
3.      Engage many people: Advertise heavily on various platforms, in job fairs, placement drives, other mobile advertising and increase the visibility so that more and more people are aware of the brand.
4.      Be active on social platforms: The more the people that are interested, even indirectly, the better. This is why a good Facebook presence is essential, as it enables scores of interested job seekers to seek out the portal based on comments left by other users they can easily see.
5.      Improve recruiter efficiency: The ease with which recruiters can sort through profiles, spending time more efficiently on the selection of prospective candidates for recruitment. The filtering process makes it easy to weed the resumes not relevant to the posting on hand.
6.      Optimize conversion rates – Reduce time taken to fill positions and find the best talent fit, access and forward profiles faster.
7.      Candidates who can quickly adapt to technology: Specifically look for candidates who profess a greater adaptability and usage of the latest technology – mainly while communicating and responding using alternative media, accessing documents online etc.
8.      Soft skills are tough to find: recruiters have observed certain soft skills trends are not directly visible in just the resume, and it’s becoming harder to expect some of these immediately in just the experience level of the candidate.
9.      Acc to Glassdoor, 89% users say mobile is essential to job search, so it is essential to optimize your website to mobile interface as most people use their mobile phones to access a lot of sites. The same research says 45% use it to search for job postings, at least once a day, so this is an important statistic to keep in mind, while developing the portal.
Make the user interface intuitive and error-free, with easy links and accessibility