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| Free job posting |
How to ensure that
your job postings get noticed by eligible candidates on employment search engines? Here are some ways you can increase the
likelihood of getting more applications to your job ads.
One of the most popular ways to fill hiring requirements is
where recruiters can post on job boards which are accessed by a wide variety of
job seekers. A lot of these job boards have special features and benefits for
paying customers, though they also offer limited posting to all recruiters.
So what determines the success rate of an ad on these
portals? There are many factors to be considered – especially considering the
fact that different job posting sites cater to
different set of professionals – which makes the factors vary for each. Fresh
jobseekers looking for their first job have different criteria compared to
experienced professionals looking to upgrade or change their career.
On the whole, there are some basic Job Posting metrics that
come into play when assessing the success of job postings. These include any
listings on both free job posting sites and paid
employment websites.
Search View
Efficiency: This metric counts the total number of job views or total
search views for every listing. Do the job ads show up in the search results
when the potential jobseeker searches for a job? The important thing is to see
if they show up in the top few results, making sure they are seen by the
individual. If your results are
Post Click-Through
Rates (or Apply rate): Total number of clicks received, or resumes
submitted over total number of job views. The biggest measure is figuring out
the percentage of the candidates who actually submit their information when
they view your job.
Applications per Job: Total
number of applicants received from total number of job listings posted. Across
the duration of your jobs, what is the average number of applications (or
click-throughs) per job?
Cost per Resume: The
calculation of cost over total number of resumes received in the duration of
the job listing. To measure the return of investment based on resume
submissions or applications (applicable for paid services) on job posting sites.
This leads to asking the important question
– how to make sure your job ad appears in the top page of search results?
How do you know your free job
posting is viewed? The first step to measuring the effect of your
ad is to see that you receive applications when enough candidates view your job
ad, which begins with ensuring that your jobs shows in the first page of search
results on employment search engines.
Three of the most important variables that have an influence
on this outcome are:
Job Posting Title: Use a job title that is
accurate and clear to the job. For example, internal requisitions or creative
internal titles (Master of First Impressions) have their place for internal uses
or after hiring, but won’t help your job get found. It has to be terms that are
universally recognised and searched on employment
websites. Consider the person you want to hire and what job they will be
searching for. For example: give clearly “Data Business Analyst” instead of
“Data Analyst”.
Keywords: Writing a clear job description and
requirements of the job will ensure that you include keywords that job seekers
will be using to find the right position. Avoid “keyword stuffing,” simply
write about the job and the skills set required and you’ll likely include
keywords that are best suited to attracting the right job seekers.
Recency & Longevity: Depending on the search
platform, when you post a job results may be given preference based
on recency of the posting, or having some “staying power” may actually give
your job a better chance of being indexed for search results. Repetition is the
key, and being featured as the latest upload also affects the search results.
Location & Address of the job position: One of
the key influencers of their choice, candidates have shown to be attracted to
positions that are closer to their residence or other important locations,
which makes a lot of difference on their choice.
To put it briefly, a decent job description, company
information, compensation and benefits with special focus on
skills/requirements are all important factors in being the decisive factors in
getting candidates to apply to your job ads. They are more likely to pay attention
to those companies that post job listings close
to their location.
So, as recruiters look to more places to post free job ads, one of the rising resources for free job posting sites in india is http://www.freejobposting.in/,
where recruiters can post for free - fully unlimited job listings, with no
restriction on length and duration of job listings. They can also gain access
to database of candidate’s resumes. Sign up is free, visit now to see how it
works for your recruitment needs!
